Affiliate marketing is the practice to advertise your products or services by placing links on websites which your customers are most likely to visit. These sites are the affiliates that sign up to affiliate marketing program and receive a commission when referrals generate sales. This performance-based commission model offers more choices to affiliates looking to monetize their sites while offering higher return on investment to merchants.

CDP, or customer data platform, tools will be incorporated to the brands digital strategy to collect, organize, and analyze customer data from various sources. This data can help brands to understand their customers better, and to provide more personalized and relevant experiences.

Improved customer segmentation: CDP tool will be used to segment the customer base based on various attributes, such as demographics, behaviors, and interests. This will allow to target the marketing efforts more effectively, and to provide more personalized and relevant experiences to different segments of the brands customer base.

Enhanced personalization: We will be able to collect and analyze data on customer behavior, preferences, and interests. This can help to tailor brand’s marketing messages and offers to individual customers, and to provide more personalized and engaging experiences.

Increased customer engagement: CDP tools can help to provide more relevant and engaging content and experiences. This can help to increase customer engagement and loyalty and can drive more traffic and sales to the brand’s website.

Improved customer retention: Will help ecommerce brands to retain their customers by providing personalized and engaging experiences. This can reduce customer churn and can help brands to grow their customer base and revenue over time.

This area comprises of multiple touch points for the consumers, mainly including these channels

• Facebook
• Instagram
• Email
• WhatsApp
• Phone

All the above channels need to be enabled and this can be with the internal team of the brand or we setup our internal customer support team that will support our client.

Digital marketing is the second core of the Pre-commerce business for Omada, Digital marketing will be focused on the following key areas

• Paid Ads (Social and Search)
• Remarketing native tools
• Email Marketing
• WhatsApp marketing
• Search engine optimization
• Digital PR
• Social Media campaigns

Our content marketing calendar will fuel most of the digital marketing activities from paid ads, email marketing, digital PR, and social media. However, things like SEO, and remarketing will be always on modules which we will need to work in parallel to increase the organic results for a long run.

In the Middle East ecommerce ecosystem, localization is especially important due to the widespread use of Arabic and the unique cultural and social norms of the region.
One of the key benefits of localization in the Middle East ecommerce ecosystem is improved communication and understanding. By providing products and services in Arabic, ecommerce businesses can better connect with their target audience and provide a more personalized and tailored user experience. This can help to build trust and credibility with customers and can lead to increased engagement and sales.

Another important benefit of localization in the Middle East is increased visibility and accessibility. By providing content in Arabic, ecommerce businesses can rank higher in search engine results for Arabic keywords, making it easier for customers to find and access their products and services. This can help to increase traffic and exposure for the business and can lead to more sales and revenue.

In addition, localization can help to improve the overall user experience for Arabic-speaking customers. By providing content in their native language, businesses can make it easier for customers to navigate the website, understand product descriptions and instructions, and make informed purchasing decisions. This can help to reduce customer frustration and confusion and can lead to higher customer satisfaction and loyalty.

Website content refers to the text, images, videos, and other media that are used to provide

information and promote a business or organization on the internet. The specific requirements for website content will vary depending on the purpose and audience of the website, but there are some general guidelines to follow

• First and foremost, website content should be well-written, clear, and concise. It should be easy to read and understand and should be organized in a logical and coherent manner
• Website content should also be relevant and informative, providing valuable information to the website’s audience. This can include product or service descriptions, company background and history, and industry news and updates.
• In addition, website content should be optimized for search engines, using keywords and phrases that are relevant to the website’s topic and target audience. This will help the website rank higher in search engine results and attract more traffic.
• Finally, website content should be visually appealing and engaging, using images, videos, and other multimedia elements to enhance the user experience. This can help to keep visitors on the website longer and can help to improve their overall perception of the website and its content.

Management of an online marketing calendar for the year, shall involve the following,

• Set goals for the marketing efforts: Identify the specific goals brand wants to achieve, such as increasing website traffic, generating leads, or boosting sales
• Create a list of key marketing activities: This should include all the activities that needs to be carried out to achieve the goals, such as content creation, social media campaigns activation, and attending events
• Plan out the marketing activities: Organize the marketing activities by month and week, considering any deadlines or milestones
• Assign tasks and responsibilities: Identify the teams that will be responsible for each marketing activity, and make sure they have the necessary resources and support to complete the tasks
• Monitor and track progress: Keep track of the progress of the marketing activities and adjust as needed to ensure we are on track to meet the goals
• Review and evaluate results: At the end of each month, review the results of the marketing activities, and evaluate their effectiveness in achieving the goals. Use this information to refine the marketing strategy and plan for the coming months

Update and maintain the calendar: As you move through the year, continue to update, and maintain the marketing calendar to ensure that we are always on track and succeeding towards the goals

Once we have the store development in place, the next major step in the process is the uploading of the brands products.

• We will need to get the access to all the products/SKUs available with the vendor in an excel sheet and make it into the format that is accepted with the CMS (Content Management System) we are using
• Product images will be required on the specifications we set. We can take the resizing task if the clients can provide us with high resolution images
• Once we have the inventory online, we need to have it integrated with either the clients inventory management system or have a manual inventory management based on the clients’ requirements
• Discounts and offers are part that needs to be considered too and becomes part of the products managements
• Visual Merchandising is a process that is for the users to see the most valuable products based on the best sellers, limited stocks, filters organizations etc., this all leads to higher conversion rate.
• Update in inventory and pricing on regular basis, updating, deleting new/old products.

After identifying the brands position, we will start to setup the store based on the clients’

requirements, our core focus will be to bring the clients on Shopify. However, we will be able to work with tools like Magento.

Development projects shall involve the following,

• Shopify themes
• Shopify apps
• Develop new themes
• Theme customizations
• Magento theme customizations
• Custom software on the backend of the Shopify or Magento
• Integrations with other tools and software’s

Setting up Shopify partner accounts will enable us to connect all the stores together and eventually we could setup some of our own apps as well for recurring revenue, once we identify what kind of apps are the absolute necessity for every Ecommerce app.