requirements, our core focus will be to bring the clients on Shopify. However, we will be able to work with tools like Magento.

Setting up Shopify partner accounts will enable us to connect all the stores together and eventually we could setup some of our own apps as well for recurring revenue, once we identify what kind of apps are the absolute necessity for every Ecommerce app.

Once we have the store development in place, the next major step in the process is the uploading of the brands products.

We will need to get the access to all the products/SKUs available with the vendor in an excel sheet and make it into the format that is accepted with the CMS (Content Management System) we are using

Management of an online marketing calendar for the year, shall involve the following,

Set goals for the marketing efforts: Identify the specific goals brand wants to achieve, such as increasing website traffic, generating leads, or boosting sales

Website content refers to the text, images, videos, and other media that are used to provide information and promote a business or organization on the internet. The specific requirements for website content will vary depending on the purpose and audience of the website, but there are some general guidelines to follow.

In the Middle East ecommerce ecosystem, localization is especially important due to the widespread use of Arabic and the unique cultural and social norms of the region.

One of the key benefits of localization in the Middle East ecommerce ecosystem is improved communication and understanding. By providing products and services in Arabic, ecommerce businesses can better connect with their target audience and provide a more personalized and tailored user experience. This can help to build trust and credibility with customers and can lead to increased engagement and sales.

Digital marketing is the second core of the Pre-commerce business for Omada, Digital marketing will be focused on the following key areas.

Our content marketing calendar will fuel most of the digital marketing activities from paid ads, email marketing, digital PR, and social media. However, things like SEO, and remarketing will be always on modules which we will need to work in parallel to increase the organic results for a long run.

This area comprises of multiple touch points for the consumers, mainly including these channels.

All the above channels need to be enabled and this can be with the internal team of the brand or we setup our internal customer support team that will support our client.

CDP, or customer data platform, tools will be incorporated to the brands digital strategy to collect, organize, and analyze customer data from various sources. This data can help brands to understand their customers better, and to provide more personalized and relevant experiences.

Affiliate marketing is the practice to advertise your products or services by placing links on websites which your customers are most likely to visit. These sites are the affiliates that sign up to affiliate marketing program and receive a commission when referrals generate sales. This performance-based commission model offers more choices to affiliates looking to monetize their sites while offering higher return on investment to merchants.